Vanity Planet wanted to lift their eCommerce sales and optimize the conversion rates on their Shopify Plus site to take their brand to the next level. Our team of intuitive marketers, designers and developers worked together to use messaging and data to drive maximum traffic to the website and convert customers.
Through digital advertising efforts and email marketing, we were able to effectively lift VanityPlanet.com eCommerce sales in just a matter of months. Our strategy and creative teams regularly analyzed heatmaps, scrollmaps and sales analytics data to optimize the user experience for conversion at all times.
We utilized advanced segmentation and A/B testing for all our email efforts to align our target buyer persona or demographic with the appropriate converting messaging and creative.
The results came in quickly, demonstrating success at an average of 300% ROI and 13% lift in conversion rate.