According to recent MarketingSherpa research, 72% of U.S. adults prefer email as their primary method of communication for the brands they do business with. This is awesome news for businesses of all shapes and sizes, as email marketing is affordable, easily adaptable, testable, and scalable, and consistently outperforms both traditional and other digital marketing channels.

If your current email campaigns are flagging, check out 3 Reasons Your Customers Are Over Your Emails (And How to Make it Right), and take a look at the infographic below to see why kicking your email campaigns into high gear should be a top priority.