The story
The Hundreds is a world-renown streetwear and lifestyle brand based out of Los Angeles looking to tell their brand narrative through their unique perspective on street subculture. They came to Lucid Fusion with a need for an eCommerce experience that would seamlessly integrate their content with their online store so that blog articles, products, and shop collections could be featured in one fluid experience on the homepage. Naturally, Lucid Fusion accepted the challenge and custom-built a solution that did not require the use of subdomains or minimal RSS feeds. We also created a first-of-its-kind Wordpress to Shopify Plus integration that enabled the Hundreds team to leverage the power of Wordpress as an editing tool and publish branded, shoppable content on a daily basis and push that content directly to their Shopify Plus storefront. To top it off, we synced over 9,000 blog articles that encompassed 12 years of content in time for our site launch.
