The story
Enjoy Life Foods has been the leading brand in the allergy friendly foods space for 18 years running.
Lucid Fusion built a reverse filtering system to make sure users would be able to find products that would best suit their specific allergen needs. When a consumer selects an ingredient, the collection of products automatically pulls those products out of view for an allergen-free shopping experience!
For full transparency, we also built an intuitive ingredients glossary, highlighting each ingredient, with links to products that contain them.
Finally, for the most dynamic branded shopping experience, a custom color background is set for each product on hover and quick view, on the home and collection pages, to match Enjoy Life Food's colorful packaging.
