The story
Pixi Beauty, a popular cosmetics brand offered in retailers such as Sephora, Ulta and Target, approached Lucid Fusion to help modernize their eCommerce storefront. They were interested in a complete brand refresh and needed a dynamic, secure, and progressive eCommerce solution to accomplish their their current and future needs online. Lucid Fusion understood that for cutting-edge functionality to be both simple to use/navigate, and scalable enough to address the needs of the Pixi brand, Shopify Plus was the only option. As Shopify Plus partners, migrating the Pixi team from Magento was a simple process that allowed for a greater exploration of a strong UI/UX that would make the Pixi vision come alive. We created a clean, modern and fresh design that spoke directly to their target audience and perfectly captured the essence of Pixi Beauty; the new, responsive site evokes a sense of intimacy, possibility, and flawless fuss-free beauty.
